Your supplier for tailor-made immersive event experiences in Dubai.

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PhysUX lab is an experiential marketing agency in Dubai, handling brand activations, digital advertising, exhibitions, brand activations and trade fairs. PhysUX lab’s team is composed of the finest talents in art and technology in the middle-east, striving to create top quality exhibits, prototypes and innovative user experiences, aiming at leveraging user interaction using art, technology and social activities.

Our team is composed of Engineers, Designers, Technicians, Workshop Facilitators and STEM Educators, based out of Dubai Silicon Oasis, specialized in Artificial Intelligence, Robotics, Tangible UI models, Audio-Visuals, Digital Media and Computer Vision.


virtual reality.

We develop VR experiences for all the major VR headsets in the markets. With VR, we help you transport your audience into a virtual world where they can learn about something new, understand a product concept or visit an unreachable destination.


augmented reality.

Look into the smartphone/tablet's screen to see real life + some 2D/3D digital objects & info on top. Just like Snapchat lenses, but custom-made for your message.


custom photobooths.

Our live photography stations help your audience take memorable photos, which can be instantly printed or posted online.


interactive projection.

Projection on the wall? Or on the floor? We make it interactive to people's motion and touch triggers.


gamified experiences.

Escape Room challenges, Treasure Hunts, Talking Displays and Digital Games are all great ways to put your audience in rewarding challenges, that sticks into their memories forever.



Hands-on tech workshops, experience sharing circles and focus groups. Our social circles are led by experts in their fields, who know how to trigger a conversation among your audience. In your office, on the beach or in the mall, teach your audience a new skill, and get them excited to learn more about your products and services.

Hands-on Workshops in Sharjah by PhysUX Lab, an Experiential Marketing Agency in Dubai

your questions, answered.

what do you really mean by the term 'activation'?

In Experiential Marketing terms, when we mention “Activation”, we usually intend to say “Brand Engagement Activation”. It’s mainly the use of one or more of Experiential Marketing techniques in order to engage the customer / end-user with the brand.

have you got other event activation ideas?

Yes we do. We are never limited to the work samples we publish on our website. Just drop us a line with a hint of what you got in mind, and together, we will surely come up with something cool that matches your purpose and budget.

is this a digital agency of some sort?

We do use technology to help our clients communicate their messaging, yet we’re more of an experiential marketing agency. We build experiences in the aim of engaging your audience in a meaningful conversation rather than directing some uni-directional messaging at them.

Most of our experiences revolve around immersive technologies, hands-on workshops and gamification.

are you limited to projects in Dubai?

We are an experiential marketing agency based in Dubai Silicon Oasis, UAE, however we do produce experiences spanning Europe, Middle-east and the Indian sub-continent.

how long have you been active in the market?

We’ve been around since 2015. So far, we’ve worked on more than 65 different experiences with more than 48 clients, agencies and success partners.

do you organize workshops?

Hands-on workshops, BarCamp sessions, Hackathons… you name it! We’re comfortable with facilitating all of these different kinds of audience engagement activities, which are actually great ways to engage your audience into a meaningful conversation, within the context of your brand/message.

let’s talk.

    “The race for excellence has no finish line."

    Sheikh Mohammed bin Rashid Al Maktoum

    "You’ve got to start with the customer experience and work back toward the technology, not the other way around."

    Steve Jobs Co-founder, Apple Inc.

    "We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better."

    Jeff Bezos CEO & President, Amazon.com

    PhysUX Lab

    Building innovative user engagement experiences, since 2015.

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